NEXTWAVE / SELECTED WORKCASE STUDY / FROM IDEA TO EXPERIENCE

RITM

A bold blue-and-yellow identity puts footwear first, with visual collections and careful size selection on every screen.

Preview store Explore the project

Original RITM screens presented on desktop and mobile devices

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Project information

Client: RITM
Sector: Commerce & retail
Platforms: Web
Project type: Stores

Services delivered

User interface & experience designE-commerce developmentWooCommerce development

THE BIG PICTURE

Project overview

RITM is an e-commerce experience for footwear and accessories, built around a blue-and-yellow identity and imagery that keeps the product at the center. The homepage presents campaigns, collections and visual categories, while catalogue filters help customers find suitable footwear. Product pages bring together image galleries, descriptions, sizes and a size guide in a clear journey that continues through wishlist, cart, account and checkout. The mobile design supports easy thumb access through bottom navigation and a visual category menu. The store uses WordPress and WooCommerce with an Arabic right-to-left interface and customizations suited to footwear variations and presentation.

The idea behind the experience

Balance energetic campaigns with clear purchase decisions, especially when fit is essential.

Brand character at every step.

A bold blue-and-yellow identity puts footwear first, with visual collections and careful size selection on every screen. The presentation connects clear navigation, information hierarchy and consistent desktop and mobile experiences.