Baby Star

A gentle identity and a clear shopping journey, from choosing an age and size to exploring every detail.

Preview store Explore the project

Original Baby Star screens presented on desktop and mobile devices

1 / 1

Project information

Client: Baby Star
Sector: Commerce & retail
Platforms: Web
Project type: Stores

Services delivered

User interface & experience designE-commerce developmentWooCommerce development

THE BIG PICTURE

Project overview

Baby Star is an e-commerce experience for children and newborn fashion. Its gentle visual identity pairs navy and pink with calm imagery and comfortable spacing. The journey begins with seasonal banners and visual categories, followed by browsing by category and age. Product pages present images, colors and sizes clearly, with wishlist and cart actions. The design continues through account, checkout and help pages, while a bottom navigation bar makes key destinations easy to reach on mobile. The Arabic right-to-left storefront uses WordPress and WooCommerce, with custom presentation and interactions suited to children’s clothing.

The idea behind the experience

Make age and size choices easy while keeping the playful character of children’s fashion.

Brand character at every step.

A gentle identity and a clear shopping journey, from choosing an age and size to exploring every detail. The presentation connects clear navigation, information hierarchy and consistent desktop and mobile experiences.